What: Cultural Event/free food tasting
Where: Regent street (nearest station – Piccadilly circus)
Show me the money: Free
Japan Centre held their third Japan Food Festival (JAFF), at their Regent Street Store (Piccadilly circus) in collaboration with the Fukuoka Chamber of Commerce and Industry for the last fifteen days.
Kyushu has been selected as JAFF’s special region for a number of reasons, “it is home to breath-taking and very diverse scenery, which includes ancient forests, sandy beaches, sweeping mountains and active volcanoes. These volcanoes are the reason why Kyushu is often referred to as the hot spring capital of Japan. Thanks to its moderate climate and fertile soil, the island is also rich in fresh produce. All this, together with the island’s long history as a centre for international trade has made Kyushu a true culinary melting pot.”
If you were in central London, you could pop into the store and be transported to Japan by sampling the local produce from this fertile southern island, never before sold in the UK. You also get to experience the culinary diversity and beauty of Kyushu with free tastings every day from 3 – 6pm.
The event showcased limited edition Kyushu products for a fortnight, the lovely ladies giving information and serving also gave out samples. I was fortunate to attend on Tuesday 7th August where I got try several types of Sake distributed by Meno Syuzou Company; Kuni No Kotobuki Tokubetsu Junmai Yume Ikkon (a rich rice flavored sake of a high percentage of alcohol (60%)) at £23.30 for 720ml and a sweeter sake Yuzu No Osake tasting of citrus £24.65 for 720ml. (Warning: best to eat something before drinking sake or risk falling over in intoxication).
For you non-drinkers there was a tea bag green tea to taste called Ryokucha priced a £5.55 for 10 bags, flavoured with matcha, to be boiled and served hot or add ice for an iced tea alternative with a refreshing taste.
A bonus for the ladies was the Tsubaki Nano Repair hair care pure lotion which was a conditioner made of natural nourishing ingredients such as camellia and olive oil priced at £13.80 for 50ml bottle and £27.40 for 150ml.
Other delicacies sampled were soups, different kinds of sweet and savoury snacks and a range of dressings and sauces (curry cheese jam looked interesting).
For more information, future tasting sessions and products, go to their website: http://www.japancentre.com/
All photographs taken by Josiahsal.